Two media content analysis reports were produced in 2019. The first monitored and analyzed media on the National Museum of Qatar in the pre-opening period, and the second report focused on the National Museum’s post-opening media coverage and reaction. In both reports, conventional media such as newspapers were monitored on the local, regional and international levels in Arabic and English. Social media was also monitored including Twitter, Instagram, and Facebook to gauge the public reaction to the museum’s opening/