A report was presented to the National Museum of Qatar (NMoQ) in December 2017 based on one year of extensive museum audience research conducted the by the research team using a mixed-methods approach. The report was divided into main components, consisting in practical and content recommendations for the NMoQ. The report offered various themes Qataris and expatriates expect or would like included in the museum, or even excluded. It indicated which views, expectations, perceptions, and/or concerns belonged to Qataris and which belonged to expatriates. 

The report aimed to bridge the theory/research component of museum studies and museum practice. It was produced in both Arabic and English.